Skip to main content

Why are the Image and Video Editors moving into the Ads Editor?

We’re unifying the Image Editor and Video Editor into a single experience inside the Ads Editor.

L
Written by Laura Cecilli
Updated over a month ago

This change is designed to make it easier to move between image and video creation, without losing any of the tools you already use.

All existing functionality remains available, and some new features are being added as part of this update.


What’s changing?

One unified editor

Instead of opening separate standalone Image and Video Editors, you’ll now access both from the Ads Editor. This means:

  • Seamless switching between image and video generation

  • Shared tools and settings across formats

  • Fewer clicks to go from concept to finished creative

A familiar experience

Although the entry point is changing, the editor itself will look and feel very familiar. Tools like generation, enhancement, editing, and animation are still exactly where you expect them to be.

Where you’ll notice the change

Accessing the editor

Previously, clicking Images opened the standalone Image Editor.

Now, clicking Images opens the unified image and video experience directly inside the Ads Editor.

The tools, layout, and workflows will feel familiar — the main difference is where the editor lives.



What’s staying the same?

All existing features

Every capability available in the current Image and Video Editors remains supported, including:

  • Image generation and editing

  • Video generation from text or images

  • Enhancements and smart tools

  • Existing workflows for ads creation

You don’t need to relearn how to use the tools — only where you access them.


What’s new?

Better continuity between formats

By bringing image and video creation into one editor, you can now:

  • Start with an image and quickly turn it into a video

  • Reuse assets across formats more easily

  • Build more consistent creative variations


When does this happen?

From 1st of March, the standalone Image and Video Editors will no longer be available. Clicking Images or Video will automatically open the unified experience in the Ads Editor.


Why are we making this change?

A simpler creative workflow

Unifying the editors removes unnecessary friction and helps you move faster from idea to execution. Maintaining one editor allows us to ship improvements faster and introduce new features that work across both image and video.




Did this answer your question?