What is the Files Library and how do I use it?

Files is the single home for everything you create, generate, upload, and reuse in Pencil. It brings together what previously lived in three separate side-menu sections (Work, Assets, and Templates) into one place.
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Note, Files is separate from the Brand library, which holds your brand's identity and guidelines and is typically set up once for the whole team.

You'll find Files in the main menu on the left of your workspace. Opening it gives you four tabs, which you can switch between without leaving the page:

Works are like the working 'project files' in Pencil. This is where you'll find your ad files, variations, text generations, documents, and sheets - whether still works-in-progress or already exported.

The Works tab houses ads of all kinds: static ads; display ads; video ads; as well as emails and documents you've worked on in Pencil. It also houses sheets for scaling these ads. Imported Photoshop, After Effects or Figma files can be added as either Works or Templates. You can always graduate a work to Template, with the Create Template command in the drop down three dots [...] menu on the corner of each Work.

This works both ways: To get a Template to show up as a Work, simply use that template in a new ad project.

For example, if you use an agent to generate four images, those images will be Generations by default (see below). But, if you use one of those images in the ads editor, as soon as you hit Save, that effectively graduates it to a Work as that ad project will then show up as a Work in the Works tab of the Files Library.

Similarly, if you upload images and videos to work with in Pencil, those will show up under Assets (see below) by default, and would not appear in Works, except as part of ad projects in which they're used.

Generations is a dedicated home for AI-generated images and videos - even the rough drafts and unapproved creative assets. Its list and grid views makes it easy to scan and compare generations, then decide which to use in ad projects, or export.

This library holds all the Images and Videos you've generated in Pencil, anywhere in the platform - be it via chats with agents, in the ads editor, in canvases, in workflows, or using sheets.

Content uploaded or added by suers in other ways (even if it happens to also be AI generated) would show up as Assets.

Using a generation in a layered ad project, canvas, or workflow doesn't remove it from this library.

Assets holds your uploaded reference material. Alongside images and video, it also accepts document uploads: PDF, DOC, DOCX, PPT, PPTX, XLS, and XLSX.

Briefs, decks, copy docs, and data sheets are preview-able inline here in the Assets Library. Any assets listed here can also be used in asset nodes in Workflows.

Assets can be uploaded from your computer, added from Google Drive, imported from Stock Assets, or cloned from another workspace using the Asset ID.

Approved works can also be promoted to assets in the ads editor works grid view on the left hand panel, via the three-dots menu in the corner of each work item in the grid. Exporting a work does not automatically create an Asset. If you need exported works as assets you can always upload them into the platform, and then find them here in this library.

Templates library houses every template you've uploaded and created. Templates are similar to Works but are designed to be easily reused.

Templates and Works are generally interchangeable, and list the same sorts of Pencil projects and files: Static ads, display ads, video ads, emails, as well as Figma imports, PSD imports and After Effects packages.

Every tab uses the same table experience. You can switch between Grid and Table views, show or hide properties, and search by content name or label.

Users can move Sheets, Assets and Templates across from one workspace to another using their IDs here in the Files Library.

You can also build Custom Views by selecting applicable columns (or properties) and hiding any that may be irrelevant in your use-case.
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