What File Types are Accepted by Pencil?

Accepted File Types and Specifications for Pencil Platform

The Pencil platform supports a variety of file types for creative content, including images, videos, design files, 3D models, fonts, music, brand documents, and presentations. Please adhere to the specifications below to ensure smooth uploads and optimal functionality.

⚠️ The Asset Library only supports images (.png, .jpg, .jpeg, .webp) and videos (.mp4, .mov, .mpg, .mpeg, .avi, .webm, .wmv, .mp2).

1. Images (JPG and PNG)

File Format: JPG, PNG
Maximum File Size: 100 MB
Maximum Resolution: 16,000 pixels on the longest side
Aspect Ratio: Any aspect ratio is accepted
Notes: Ideal for static images, photography, and logos.

2. Video (MP4 and MOV)

File Format: MP4, MOV
Duration: Minimum of 5 seconds, Maximum of 10 minutes
Maximum File Size: 500 MB
Resolution: 1080p (1920x1080 pixels) recommended
Aspect Ratio: Any aspect ratio is accepted
Notes: Ideal for animations, UGC videos and promotional videos. Compress files for quality and size optimization.

3. Photoshop Files (PSD)

File Format: PSD (Photoshop Document) as .Pencil files - see How can I Integrate Photoshop with Pencil?
Layers: Retain layers for full editability
Resolution and Aspect Ratio: Recommended 2000px maximum resolution; any aspect ratio
Notes: Organize and label layers for efficient team collaboration.

4. Fonts (TTF and OTF)

File Formats: TTF (TrueType Font), OTF (OpenType Font)
Notes: Ensure fonts are commercially licensed and compatible with the platform for consistent branding.

5. Audio (MP3)

File Format: MP3
Maximum File Size: 10 MB
Notes: Use for background music or sound effects in video assets. Ensure appropriate music licensing.

6. Brand Guidelines Document (PDF), Presentations (PPT) Word Document (DOC)

File Formats: PDF (Portable Document Format), PPT (PowerPoint Presentation), DOC (Word Document)
Maximum File Size: 250 MB
Notes: These files are used to upload brand guidelines, or other reference documents into the Brand Library. Ensure the documents are comprehensive, well-organized, and up-to-date to support the creative team in maintaining brand consistency.

7. Figma Files

File Format: Figma, as .Pencil files - see How can I integrate Figma with Pencil?

8. Adobe After Effects Files (AE)

File Format: AE (Adobe After Effects Project File)
Notes: AE file support enables advanced motion graphics and animation capabilities. Ensure all linked assets (e.g., images, fonts, audio) are packaged with the AE file for smooth uploading - see How Can I Integrate After Effects With Pencil?

General Tips for File Preparation:

Optimize file sizes for quick uploads and platform performance.
Organize and label layers in PSD files for efficient collaboration.
Outline text in SVG files to avoid font issues.
Embed required maps in 3D models to enhance visual quality and ensure compatibility.
Maintain consistent aspect ratios across assets, though any ratio is accepted.

Following these guidelines will ensure compatibility with the Pencil platform, streamlining the creative process and supporting brand consistency. Look forward to enhanced capabilities with AE file support, coming soon.

Accepted 3D file types can be found here

In addition to uploading image files, Pencil supports exporting creatives in multiple formats to suit various use cases.

Supported Export Formats:

1. Image Export Formats (PNG, JPG, WEBP, PSD, HTML)

Pencil supports exporting creatives in multiple image formats.

Formats: PNG, JPG, WEBP, PSD, HTML
Compression options (where applicable): None (0), Low (50), Medium (75), High (90)

Notes: Compression affects both image quality and file size; choose the level that best balances quality and performance.

2. Video Export Formats (MOV, MP4, WEBM, GIF, HTML)

Formats: MOV, MP4, WEBM, GIF, HTML
Compression options (where applicable): None (0), Low (50), Medium (75), High (90)
Frame rates: 24, 29.97, 30 fps

Notes: Higher compression reduces file size but may affect visual quality.