Files is the single home for everything you create, generate, upload, and reuse in Pencil. It brings together what previously lived in three separate side-menu sections (Work, Assets, and Templates) into one place.
Note, Files is separate from the Brand library, which holds your brand's identity and guidelines and is typically set up once for the whole team.
You'll find Files in the main menu on the left of your workspace. Opening it gives you four tabs, which you can switch between without leaving the page:
Works holds your authored and structured content: completed ad files, variations, text generations, documents, and sheets. It gathers everything you've built or shaped, without raw AI generations cluttering the list.
Generations is a dedicated home for AI-generated images and videos - even the rough drafts and unapproved creative assets. Its list and grid views makes it easy to scan and compare generations, then decide which to promote into a layered file or export.
Assets holds your uploaded reference material. Alongside images and video, it now accepts document uploads: PDF, DOC, DOCX, PPT, PPTX, XLS, and XLSX. Briefs, decks, copy docs, and data sheets are previewable inline and can be used as inputs in the asset node in Workflows. Approved works can also be promoted to assets in the ads editor works grid view on the left hand panel, via the three-dots menu in the corner of each work item in the grid.
Templates library houses every template you've uploaded and created.
Working with your files
Every tab uses the same table experience. You can switch between Grid and Table views, show or hide properties, and search by content name or label.
The list of all the types of files that the Files Library in Pencil accepts can be found here.
How can I use Custom Views in the Files Library?
You can also build Custom Views by selecting applicable columns (or properties) and hiding any that may be irrelevant in your use-case.



