When you connect an ad account, Pencil imports your ads - both their performance data and (where available) the creative asset itself - the image, video, or carousel.
These appear in your Results and Insights dashboards, where you can view, tag, compare, and analyse your creatives alongside their performance metrics.
Not every ad type includes a visual creative that Pencil can retrieve and display. This may be because the ad formats are text-only; or because they are dynamically assembled by the platform at serve time.
The tables below break down what Pencil supports across each platform.
Meta
Supported
Single Image
Single Video
Carousel
Dynamic Creative — Image
Dynamic Creative — Video
Dynamic Creative — Carousel
Dynamic Creative — Automatic
Slideshow
Not supported
Dynamic Product Ads (DPA)
Collection Ads
Advantage+ Catalog Ads
Instant Experience (Canvas)
TikTok
Supported
Single Video
Single Image
Carousel
Not supported
Spark Ads
Feed
Google Ads
Google Ads has a wide range of ad types. Pencil's level of support varies depending on whether the format includes a visual creative accessible via the API.
Ad types with full creative support
For the following ad types, Pencil imports both performance data and the associated image or video creative.
VIDEO_RESPONSIVE_AD
VIDEO_AD
VIDEO_TRUEVIEW_IN_STREAM_AD
VIDEO_NON_SKIPPABLE_IN_STREAM_AD
VIDEO_BUMPER_AD
VIDEO_OUTSTREAM_AD
IN_FEED_VIDEO_AD
DEMAND_GEN_VIDEO_RESPONSIVE_AD
DEMAND_GEN_MULTI_ASSET_AD
RESPONSIVE_DISPLAY_AD
Performance Max — IMAGE assets
Performance Max — YOUTUBE_VIDEO assets
Please note that for multi-asset ads, only the first image or video is displayed.
Ad types imported without a visual creative
Pencil imports performance data for the these ad types, but there is no image or video creative to display.
RESPONSIVE_SEARCH_AD - text only (headlines and descriptions).
CALL_AD - text and phone number only.
SHOPPING_PRODUCT_AD
SHOPPING_COMPARISON_LISTING_AD
SHOPPING_SMART_AD
DEMAND_GEN_PRODUCT_AD
DEMAND_GEN_CAROUSEL_AD
IMAGE_AD
LOCAL_AD
DISPLAY_UPLOAD_AD
APP_AD
APP_ENGAGEMENT_AD
APP_PRE_REGISTRATION_AD
SMART_CAMPAIGN_AD
HOTEL_AD
TRAVEL_AD
Deprecated and legacy ad types
The following ad types are older formats that Google has either deprecated or replaced. Pencil does not actively query for these.
EXPANDED_TEXT_AD
EXPANDED_DYNAMIC_SEARCH_AD
TEXT_AD
LEGACY_RESPONSIVE_DISPLAY_AD
LEGACY_APP_INSTALL_AD
Supported
Single Image (Sponsored Content)
Single Video
Carousel
Not supported
Text Ads
Spotlight Ads
Message Ads
Document Ads
Event Ads
Follower Ads