Introduction
Pencil supports a range of powerful, state-of-the-art Image Generation models that can help you create visually compelling, brand-aligned content. These models are particularly effective when guided by strong prompts and visual references, including assets from your Brand Library.
Some of the use cases include:
Generating product imagery and lifestyle visuals for ads
Exploring creative directions through visual concepting
Iterating on design language or stylistic approaches
Producing on-brand visuals for social content and landing pages
Creating custom illustrations or graphics for campaigns
What Models Does Pencil Support?
For Image Generation, Pencil supports the following models:
Nano Banana 2: Gemini 3.1 Flash Image
Nano Banana Pro: Gemini 3
Nano Banana: Gemini 2.5 Flash Image
Google Imagen 4 Ultra
Google Imagen 3
ChatGPT Image 1.5
ChatGPT Image 2
Adobe Firefly V4 Standard
Bria 3.2
Kling AI IMAGE 2.1
Kling AI IMAGE 2
Kling AI IMAGE 3
Kling AI IMAGE 3 OMNI
Here we've highlighted the newest additions as well as those that get used the most by brand teams and Pencil internal creatives.
ChatGPT Image 2 is currently state-of-the-art for most marketing and advertising creative use cases, offering superior reference fidelity than Nano Banana Pro and Nano Banana 2. This model has good design sensibilities, and excels at text and typography. Its textual rendering is the most coherent, even for complex infographics, smaller print and long in-image passages.
We are always working to add to our list of supported models. Note that the models available to you may vary depending on your workspace configuration.
Summary
There’s no single best model for every use case - try a few and choose based on your creative goals. The choice of model may also matter less when aiming for specific tone and subject constraints. A richly developed Brand Library, Skilled Prompting and other conditioning assets play an incredibly important role.