Introduction
Pencil offers access to a growing set of advanced Video Generation models that help you bring ideas to life through motion. These tools are well suited for creating short-form video content, animatics, and visual sequences - especially when combined with reference frames, style inputs, or prompts grounded in your Brand Library.
Some of the use cases include:
Generating video from a text prompt to visualise campaign ideas
Creating short-form video assets for social or ad formats
Sequencing still images into motion-based storyboards or animatics
Experimenting with motion-first storytelling for conceptual work
Producing short, repeatable motion clips for use in branded content or concept tests
What Models Does Pencil Support?
For Video Generation Pencil supports the following models:
Google Veo 3.1
Google Veo 3
Google Veo 2
Adobe Firefly Video
Kling AI VIDEO 2.5 Turbo
Kling AI VIDEO 2.1
Runway Gen-4 Turbo
Runway Gen-3 Alpha Turbo
Sora 2 Pro
Sora 2
We are always working to add to our list of supported models. Note that the models available to you may vary depending on your workspace configuration.
Brief Comparison
Video generation is a fast-moving space, and each model supported in Pencil brings different strengths depending on the type of content you're creating.
High-quality, cinematic motion: Google Veo 3.1, Veo 3, and Runway Gen-4 Turbo tend to excel at refined video output -- realistic scenes, human figures, and smoother motion. Sora 2 Pro is also strong here, built for production-grade storytelling with 1080p detail.
Fast, expressive outputs: Runway Gen-3 Alpha Turbo, Kling AI VIDEO 2.5 Turbo, and Sora 2 are well suited to quick ideation and iteration, particularly when the goal is visual exploration rather than polished final assets.
Native audio: Veo 3, Veo 3.1, Sora 2, and Sora 2 Pro generate synchronised audio alongside the video output, removing the need for separate sound design in early-stage concepting.
Commercial-ready and brand-safe: Adobe Firefly Video is designed with licensed training data and guardrails for responsible AI use, making it a strong option when compliance, editorial standards, or commercial safety are priorities.
Image-to-video animation: Kling AI VIDEO 2.1 is designed for smooth animation and dynamic scene generation from still inputs, making it useful for bringing existing imagery to life.
Start and End Frame support: Some models support reference frames to guide the output:
Start Frame only: Runway Gen-4 Turbo, Google Veo 2, Google Veo 3, Adobe Firefly Video
Start and End Frame: Runway Gen-3 Alpha Turbo
Some of these models also support user-generated Seeds.
Summary
Results can vary based on input format (text, image, or frame sequence), model selection, and prompt structure. We recommend testing a few different models to find the best fit for your intended tone, pacing, and level of realism.
When working from reference frames or brand-aligned visuals, model choice is just one factor to consider. Prompt structure, frame sequencing, and visual context often have equal or greater influence on the final result.