What is Scribble built for?
Scribble is built for the production work that fills your week: taking a brief and turning it into finished, on-brand assets. It plans the job, does the work in one or a few passes, and brings the output back to you for review.
These are the jobs it handles well today.
Resizes. Adapt master creatives to any placement or format. For example: "resize these masters for the July placements".
Template builds. Build reusable templates from your creative.
Adaptations and content changes. Adapt existing creative to new markets, messages or campaigns while staying on brand.
Image editing. Touch-ups, adding or removing objects, and product swaps.
Video remixes and cutdowns. Recut existing film for new placements, including audio and supers. For example: "remix this film for social".
New images, static ads and multi-scene videos. Generate new creative from a brief and your Brand Library.
Copy. Write and adapt copy for your campaigns.
Campaign and creative planning. Plan campaigns and creative approaches before production starts.
What kind of results can I expect?
Scribble does more of the work per request than a single model call. Where you previously built a workflow or wrote a chain of prompts, Scribble takes the brief and handles the steps itself. That means less of your time goes into prompting and stitching tools together, and more into reviewing and approving.
Quality depends on what you give it. A clear brief and a well-stocked Brand Library produce noticeably better output. Expect to review the first pass and ask for changes in the same conversation, exactly as you would with a colleague.
How do I get the best out of it?
Start with finished work. Re-run a brief you've already produced, so you can compare Scribble's output against something you know is good.
Give it the brief, not the steps. Describe the outcome you want and let Scribble plan the job.
Save repeatable jobs. If your team does a task the same way every time, save it as a skill or an agent so anyone in the workspace can reuse it.
New to Scribble? Start with the basics: What is Scribble and how do I use it? For costs per request and assets, please read: How are generations counted?