Introduction
Workflows turn multi-step creative processes into visual, repeatable sequences. Instead of manually coordinating agents one by one - running a task, copying results, moving them to the next step - you define how agents work together once, then execute the entire process automatically.
Each workflow is a canvas where you connect agents, inputs, and actions into a defined order. The system runs each step sequentially, passing outputs downstream according to your design. After execution, you can inspect both final outputs and intermediate results from each step, making your process transparent and easy to fine-tune or debug.
You do this by adding nodes and connecting them to other nodes. You can think of the nodes as instructions or processes. The workflow canvas is a visual representation of your custom-built workflow process that lets you visualise and understand the logic, data and task sequence flow at-a-glance.
Workflows are discipline-agnostic, and can unlock integrated end-to-end processes across virtually every marketing role and function. They can be as simple or as complex as you need them to be.
Key Capabilities
Visual workflow builder
Connect agents, inputs (like prompts or image references), and actions using a node-based, drag-and-drop interface. You can arrange nodes to reflect your creative process without resorting to coding or other technical setups.
Twenty+ node types
Build out your workflow by chaining agents from your workspace, text inputs, image and video generation, asset libraries, brand references, approval flows, conditional logic (taking an action only when a given condition is met), or asset export options.
Configurable prompts at each step
Fine-tune how every stage of the workflow performs with step-specific prompts.
Branching and conditional logic
Use If/Else nodes to route work or node outputs based on criteria, enabling decision trees within a single workflow.
Human-in-the-loop checkpoints
Add Approval nodes to send preview links requiring review before proceeding, or Email nodes to share progress without blocking execution.
Reusable and iterative
Run the same workflow multiple times with updated inputs. Modify prompts or configuration and re-run without rebuilding structure. Changes affect future runs only, and will not make any changes to outputs and work assets created on previous runs.
Getting Started
Access Workflows
Find Workflows in the left-side menu. The Workflows page shows all workspace workflows, with pre-made templates at the top for common use cases.
Select a Template or create a new workflow
Click "New workflow" to open an empty canvas, or start with a template, which are set up with the relevant nodes ready. Double-click anywhere or use the plus icon to open the node menu. Select from agents, inputs, generation tools, assets, and workflow controls.
Connect nodes
Drag connections between nodes to define execution order. Different nodes accept different input pins. For example, a text-to-image model may require a text prompt, along with optional image attachments (such as product pack shots) as refences. The input types are colour-coded for convenience:
Green is for text or prompts
Red is for context, which can be text, images or other brand assets.
Blue is for attachments, such as character or product references for image models to work with.
Purple is for works, and provides a reference to a specific output, asset or deliverable.
Run workflows
Execute individual nodes by clicking "Run" on a single node, or run the entire workflow by clicking "Run workflow" on the top left.
Once you click "Publish," all future changes auto-save, so there's no need to save changes to workflows as you edit them.
Best Practices
Start with templates
Templates represent proven patterns for common creative tasks. Duplicate and adapt them rather than building from scratch.
Name workflows clearly
Use descriptive names that indicate purpose and output type (e.g., "Product Launch - Social Assets" rather than "Workflow 1").
Add labels for organisation
In the workflows selection page, use the add label ( + ) icon to categorise workflows by campaign, client, content type, or any other label you need.
Test incrementally
Run individual nodes as you build to verify each step works correctly before executing the full workflow.
Keep prompts focused
For best results, each step should have a single, clearly scoped task. Break complex operations into multiple nodes rather than overloading a single agent or model.
Constraints and Limitations
Workflows execute steps sequentially based on defined structure
Parallel execution is not supported for dependent nodes
Inputs and configuration cannot be modified mid-execution
Changes require re-running subsequent nodes to update the workflow
Attachments and context limited to 10 items total per node (model-dependent)
Workflows depend on referenced agents—if an agent is modified or removed, future runs may be affected.
Permissions
Workflow access is governed by workspace-level permissions. Depending on your role, you may be able to view workflows, or create and edit them. Workflows are owned by their creators and are not collaborative, but you can duplicate any existing workflow and build upon that copy.