Introduction
At Pencil, your data belongs to you. Pencil does not use the data you provide, including uploaded files, prompts and agent configurations, to develop or refine AI models outside your own workspace.
Pencil does not use your content to train or improve Pencil's general technology or any third-party AI model. The only models trained on your data are Dedicated Models: models built for your workspace, such as your performance prediction model, and never shared with other customers.
Below is a breakdown of how Pencil handles each type of input and how the platform uses it.
Assets (uploaded files)
Pencil does not use your assets to train or fine-tune AI models.
You may share assets with AI models only for grounding and inferencing within your own workspace.
Grounding is information passed to the AI model as context and reference material to improve the accuracy of the answer. In Pencil, grounding uses Retrieval-Augmented Generation (RAG), so responses draw directly on the files you provide.
Inferencing is the process of using an already trained model to generate a response. It does not add to the model's knowledge and it does not create a new model.
Prompts (text inputs)
Pencil does not use your prompts to train or fine-tune AI models.
Prompts go to the AI model only for inference: to generate a relevant response to your specific query.
Prompts are almost always text you type to give extra context about the grounding material, images or videos you have uploaded.
Agents
An agent is an LLM tasked with instructions to perform a specific job and respond in a specific style. It is a customisation layer that sits on top of an existing LLM.
Neither your prompts nor your uploaded assets train or fine-tune the models behind your agents.
Such inputs can ground the AI model powering your agent, but only within your workspace.
Grounding ensures the agent's responses follow your instructions and reference the knowledge or files you provide.
Data from connected ad accounts
If you connect ad accounts, Pencil trains a Dedicated Model on that data to predict and score how your creatives are likely to perform.
Your Dedicated Model works only in your workspace. Pencil does not share it with other customers, and does not use your ad account data to develop its own technology or any third-party model.
Consistent policy across the platform
Pencil's approach to data usage and model development is the same wherever you upload assets or enter prompts. The principles above apply to every upload point and input type in the platform.