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How can Pencil help me with A/B testing?

Learn how Pencil supports A/B testing: generate creative variations at speed, then tag and compare test groups using data from your connected ad accounts.

Written by Michael Whyle

There are several ways that Pencil can support with A/B testing:

  • Pencil is able to help you rapidly generate image generations and text generations which allows you to produce a large number of variations for A/B testing in a short space of time.

  • If you have your ad accounts connected you can manually tag ads into test groups and compare those test groups across a huge number of data points drawn from your ad channels.

Pencil compares performance across the test groups you define. It does not allocate audiences or run controlled split tests.

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